Booming Market Demand
- Global Order Growth: Global high temperatures have spurred the "cool economy," driving explosive growth in orders for portable handheld mini fans on cross-border e-commerce platforms. Data from Alibaba.com shows that purchases in France surged by over 125% year-on-year, Italy by over 60%, Spain by over 54%, and emerging markets like Argentina saw a 101% order jump, Chile by 70%, and Saudi Arabia by 40%.
- Southeast Asia as a Core Market: Most of Southeast Asia has a tropical climate with year-round high temperatures and heavy rainfall, creating strong demand for handheld mini fans. Chinese brands have performed impressively in this market—for example, Shenzhen Jisulife Technology achieved 30 million units in overseas sales and over 1 billion yuan in annual revenue in 2024, with Southeast Asia serving as its core growth engine.
Brand Overseas Expansion Cases
- Jisulife Technology:
- Sales and Revenue: In 2024, Jisulife recorded 30 million units in overseas sales and exceeded 1 billion yuan in annual revenue.
- Marketing Channels: Promoted via TikTok Shop; since entering in 2023, its sales soared from 0 to 150 million yuan in just two years, with products consistently topping the mini fan category in the Philippines, Thailand, Vietnam, and other markets.
- Product Advantages: With long battery life (e.g., 19-hour ultra-long endurance), powerful airflow, and innovative features (e.g., cooling function), its products remain popular among consumers even at a relatively high price point (around 130 yuan in the Philippines).
- GOOJODOQ: The Shenzhen-based brand’s handheld fans sold 15,000 units in a single month on TikTok Shop Vietnam in September 2024, with cumulative sales in Vietnam exceeding 140 million yuan to date.